at least it's an ethos...

so dc has filed for trademark protection of a new logo and it sounds like all the fanboys (& girls) are throwing a shitfit because it’s too different and all the design nerds say it’s too clunky.

as a casual comics reader and tasteless hack, i think the logo is just fine.  dc is no longer just comics.  hell, even comics are not just comics anymore - they are digital and interactive - and deserving of great change.

plus, an animated logo that peels away…i dig it on the novelty alone.